During February 2026, the College of the Liberal Arts partnered with Berkey Creamery to temporarily rebrand the classic Death by Chocolate flavor as “Love Liberal Arts to Death (by Chocolate).”
The sponsorship helped promote the college’s Love Liberal Arts Week, increase college visibility across campus, and create opportunities for engagement with students, staff, and alumni.
Key Results
Creamery Sales
58 3-gallon tubs
2,600+ people ordered cones and dishes of Love Liberal Arts to Death (by Chocolate).
That’s 270 more servings compared to February 2025.
976 half gallons sold
About 30% more than last February and more than double the sponsorship requirement
Social Media Reach
Summary of digital engagement tied to the sponsorship.
- Total posts across platforms: 42 posts, stories, and reels
- Total impressions/reach: 28,884
- Total engagements (likes, comments, shares): 732
- Top performing posts:
Campus Engagement
Student Organization Visits
Strat Comm visited student organization meetings with ice cream while promoting Love Liberal Arts Week. The fourth visit was selected through a social media giveaway that drove strong engagement.
Organizations visited:
Liberal Arts Ambassadors
LAUC
Next Gen Leadership Academy
Tapestry Dance Company
Alumni and Donor Engagement
Donor Outreach
Gift officers incorporated the Creamery sponsorship into stewardship efforts, sharing the custom “Love Liberal Arts to Death (by Chocolate)” flavor with alumni and donors. These touchpoints included branded Liberal Arts swag, ice cream scoops and stickers, and custom Valentine’s cards created for Love Liberal Arts Week, creating a memorable and personal way to connect with the college community.
Creative Promotion
Custom Ice Cream Sticker
Small but memorable promotional item that helped extend the campaign beyond campus.
Given away at Love Liberal Arts Week events
Used in social media and promotional photos.
Photos shared from:
Grand Canyon
Universal Studios Florida
Budget Overview
Creamery sponsorship: $1,500
Ice cream for student organization visits (ice cream, bowls, spoons, sprinkles): $250
Custom ice cream stickers: $22
Total direct investment: $1,772
In addition, Strat Comm distributed branded Liberal Arts ice cream scoops and other college swag from existing inventory during student org visits to further promote Love Liberal Arts Week.
The Creamery sponsorship created multiple opportunities for connection across the Liberal Arts community—from student organizations and staff to alumni and donors—while extending the visibility of Love Liberal Arts Week across campus and online.