Office of Strategic Communications
Brand Guide

Communicators Community

Communicators Community

Welcome

Whether communication is your full-time responsibility or in your “other duties as assigned,” you play a crucial role in elevating the college’s brand.

We don’t expect you to know it all or be able to create marketing materials from scratch. That’s why we created this website. It’s a place where you can find best practices, templates, tutorials, and more. We want to give you the tools to be successful.

People sitting around a table having a meeting with a screen behind them showing people on a zoom call.

Benefits

  • Access to our paid Canva account pre-loaded with brand colors, fonts, assets (word marks, graphic elements, photos), and templates
  • In-person and virtual workshops and meetings throughout the year
  • Collaboration with the Office of Strategic Communications and 100+ Liberal Arts communicators
  • Updates to Penn State and college branding through our listserv

Membership

Joining the Communicators Community is easy.

With so many units in the college, it’s no wonder there are more than 100 people in our Communicators Community. To ensure we’re providing resources to the right people, please let us know as soon as possible when people with communication responsibilities come and go from your units.

If any of these sound like you, please request to join. 

  • I design marketing materials. 
  • I manage my unit’s social media accounts. 
  • I submit events to the college calendar. 
  • I send mass emails to students in my unit. 
  • I write stories and press releases. 
  • I update my unit’s website. 

Just email Shree to let her know, and she can update the spreadsheet and listserv.

to let her know that you or someone in your office now has communication responsibilities. Shree will update the communicators spreadsheet and listserv and will schedule an intro meeting.

Resources for New Communicators

We know coming into a new role can be daunting. That’s why we put everything you need to get started all on one page.  

If you haven’t already, please email Shree Chauhan to schedule your intro meeting with a Strategic Communications team member. This meeting serves as an introduction to our team and the resources we offer.

Bill Hessert presents to communicators at Liberal Arts All-Comm
Bill Hessert presents to communicators at Liberal Arts All-Comm

Liberal Arts All-Comm

We host one Liberal Arts All-Comm summit every summer and several All-Comm meetings throughout the year. These events are a chance for our Communicators Community to get together and learn from one another. Our 2024 All-Comm Summit will be held on Wednesday, May 15.

Governance

This page provides guidelines and expectations for content creation, management, and oversight for marketing and branding College of the Liberal Arts websites and other promotional materials at both the college and unit levels. This page aims to ensure that all content adheres to the University’s brand standards and accurately represents Penn State and the college.