Office of Strategic Communications
Brand Guide

Communicators Community

Communicators Community

Welcome

Whether communication is your full-time responsibility or in your “other duties as assigned,” you play a crucial role in elevating the college’s brand.

We don’t expect you to know it all or be able to create marketing materials from scratch. That’s why we created this website. It’s a place where you can find best practices, templates, tutorials, and more. We want to give you the tools to be successful.

People sitting around a table having a meeting with a screen behind them showing people on a zoom call.

Benefits

  • Access to our paid Canva account pre-loaded with brand colors, fonts, assets (word marks, graphic elements, photos), and templates
  • In-person and virtual workshops and meetings throughout the year
  • Collaboration with the Office of Strategic Communications and 100+ Liberal Arts communicators
  • Updates to Penn State and college branding through our listserv

Membership

Joining the Communicators Community is easy.

With so many units in the college, it’s no wonder there are more than 100 people in our Communicators Community. To ensure we’re providing resources to the right people, please let us know as soon as possible when people with communication responsibilities come and go from your units.

If any of these sound like you, please request to join. 

  • I design marketing materials. 
  • I manage my unit’s social media accounts. 
  • I submit events to the college calendar. 
  • I send mass emails to students in my unit. 
  • I write stories and press releases. 
  • I update my unit’s website. 

Just email Shree to let her know, and she can update the spreadsheet and listserv.

to let her know that you or someone in your office now has communication responsibilities. Shree will update the communicators spreadsheet and listserv and will schedule an intro meeting.

Resources for New Communicators

We know coming into a new role can be daunting. That’s why we put everything you need to get started all on one page.  

If you haven’t already, please email Shree Chauhan to schedule your intro meeting with a Strategic Communications team member. This meeting serves as an introduction to our team and the resources we offer.

Bill Hessert presents to communicators at Liberal Arts All-Comm
Bill Hessert presents to communicators at Liberal Arts All-Comm

Liberal Arts All-Comm

We host one Liberal Arts All-Comm summit every summer and several All-Comm meetings throughout the year. These events are a chance for our Communicators Community to get together and learn from one another. Our 2024 All-Comm Summit will be held on Wednesday, May 15.

Governance

This page provides guidelines and expectations for content creation, management, and oversight for marketing and branding College of the Liberal Arts websites and other promotional materials at both the college and unit levels. This page aims to ensure that all content adheres to the University’s brand standards and accurately represents Penn State and the college.

Meet Our Team

Headshot Photo of Bill Hessert

Bill Hessert

Director of Strategic Communications
Bill oversees the planning, implementation, and evaluation of all strategic communications within the College of the Liberal Arts.
  • General communications questions/concerns
  • Penn State News releases and stories
  • Photography and headshots
  • Scripting for alumni events
  • Marketing and Branding

    Headshot of Shree Chauhan

    Shree Chauhan

    Editorial Assistant
    Shree manages the University Brand Review system—reviewing, editing, and approving—promotional materials for units across the college.
  • Events calendar
  • University Brand Review (UBR) requests
  • Canva
  • Communicators listserv and spreadsheet
  • Headshot of Kate Kenealy

    Kate Kenealy

    Marketing Communications Specialist
    Kate supports the college's and School of Public Policy's marketing and communications efforts.
  • Photography
  • Graduate recruitment communication
  • Headshot of Kirsten Smith

    Kirsten Smith

    Public Relations Generalist
    Kirsten carries out digital communications and marketing for the college’s various audiences.
  • Digital signs
  • Email marketing
  • Newsletters
  • Social media
  • Undergraduate newswire
  • Headshot Photo of Kathy Swidwa

    Kathy Swidwa

    Communications Strategist
    Kathy oversees marketing and branding for the college.
  • Apparel/swag
  • Branding
  • Commencement
  • Undergraduate student spotlights
  • Videos
  • Headshot of Olivia Bonsick

    Olivia Bonsick

    Intern
    Olivia manages the college’s Facebook account and writes student and alumni spotlight stories for Penn State News.

    Web and Creative Services

    Headshot of Clayton Lose

    Clayton Lose

    Web Designer
  • Design
  • Accessibility
  • User experience (UX)
  • Headshot of Becka Turner

    Becka Turner

    Multimedia Specialist
    Becka collaborates with Liberal Arts units to create graphics, promotional materials, signage, and a variety of other digital and print media.
  • Canva
  • Graphic Design
  • Development

    Headshot of Anissa Ilie

    Anissa Ilie

    Lead Writer
    Anissa is the primary development communications officer for the College of the Liberal Arts.
  • Development proposals
  • Gift stories
  • Leader’s letters
  • News

    Headshot of Josh McAuliffe

    Josh McAuliffe

    Senior Writer
    Josh spotlights faculty research and accomplishments via feature stories and press releases and assists with other strategic communications.
  • Faculty accomplishments and research
  • Graduate student spotlights