We host one Liberal Arts All-Comm summit every summer and several All-Comm meetings throughout the year. These events are a chance for our Communicators Community to get together and learn from one another.
Have an idea for a future workshop?
Annual Summit
Communication plays a crucial role in shaping the identity and impact of our college, and many of our faculty and staff contribute to this effort alongside their other responsibilities. The All-Comm Summit is a full-day event designed to bring together our communicators—whether communication is a primary focus or just one of many hats you wear. Join this day of engaging sessions and networking opportunities to gain practical insights, celebrate your accomplishments, and strengthen our college’s collective communication efforts.
Wednesday, August 6, 2025
8:30 a.m.–2:45 p.m.
114 Welch Building
This year’s agenda | |||
|---|---|---|---|
8:30 a.m. | Check-in | Please plan to arrive before 9:00 a.m. to check in. | |
9:00 a.m. | Welcome and Introductions | Kick off the day with a warm welcome from our team. Get to know fellow communicators, and set the stage for a productive and engaging summit. | |
9:15 a.m. | Year in Review: Our Collective Impact | Explore key highlights from the past year, including new initiatives like Pursue Your Interests, research website enhancements, first-generation storytelling, the Welch Building, our news site, and high-impact promotions. We will also showcase the college’s news platform, which will launch this summer. Learn how these updates support and enhance communicators’ work across the college. | |
10:10 a.m. | Creative Consistency: Strengthening Brand Identity with Style | Brand consistency is key to strengthening our college’s identity, but that doesn’t mean creativity has to take a backseat. In this session, we’ll highlight outstanding design examples from the past year, showcasing how communicators have effectively applied branding principles to create engaging content. We’ll also unveil new Canva templates and design elements that will help streamline your workflow while ensuring brand alignment. Whether you’re a design beginner or just looking to refine your skills, this session will equip you with the tools and inspiration to enhance your visual storytelling. | |
10:35 a.m. | Break | ||
10:50 a.m. | Social Media: Crafting Content that Works | Social media is a dynamic platform for engagement, but it can also be a challenge to know what content will perform best. In this session, we’ll share insights from our social media analytics, helping you determine what types of content work well on various platforms. We’ll also provide you with a range of content ideas tailored to your department’s goals and resources, ensuring you can create posts that not only engage your audience but also support the broader communications strategy. | |
11:15 a.m. | From Planning to Promotion: Maximizing Your Event’s Reach | Successful event promotion starts long before the first announcement. In this session, we’ll walk you through the entire process—from crafting compelling content and creating eye-catching assets to strategically distributing promotions across various channels. Learn how to leverage the services available on our Submit a Request page to amplify your event and ensure it gets the attention it deserves. | |
Noon | Break for Lunch | Enjoy a catered lunch and take a moment to relax with our custom Liberal Arts coloring pages. | |
12:50 p.m. | Foundations of Website Editing | Websites are a key channel for marketing and communication, and ensuring they are user-friendly and up to date is essential. In this session, we’ll cover best practices for web editing, including tips for maintaining content accuracy, accessibility, and readability. We’ll also walk through the new additions to the Website section of our Brand Guide, giving you updated resources to keep your site consistent with our college’s visual and messaging standards. We’ll also highlight some of the recent website updates, showing examples of how thoughtful edits can enhance the user experience. Plus, we’ll go over the new process for updating faculty office hours across all our academic websites. | |
1:15 p.m. | Brand Scavenger Hunt: Find Our Identity Across Campus | Get ready to put your observational skills to the test in this fun, interactive scavenger hunt! We’ll provide a list of brand elements and colors, and your task will be to find them “in the wild” around campus. As you explore, you’ll see how our brand is represented in the physical and digital spaces across the college. The team with the most items checked off the list wins a prize—and of course, bragging rights for being the top brand sleuths! | |
2:00 p.m. | Awards: Celebrating Your Contributions | We’re closing out the summit with an opportunity to recognize the incredible work our communicators do every day. First, we’ll announce the winners of the Brand Scavenger Hunt and celebrate their eagle eyes for brand elements across campus. Then, we’ll announce the winners of our special awards, recognizing outstanding contributions in various categories. These awards honor the creative, impactful, and consistent work that communicators have put in throughout the year, and serve as a reminder of how vital their efforts are to our college’s success. | |
2:30 p.m. | Closing | Wrap up the day, reflect on key takeaways, and leave inspired to enhance your communications efforts. | |
