Office of Strategic Communications
Brand Guide

Meet The Strat Comm Team

Headshot Photo of Bill Hessert

Bill Hessert

Director of Strategic Communications
Bill oversees the planning, implementation, and evaluation of all strategic communications within the College of the Liberal Arts.
  • General communications questions/concerns
  • Penn State News releases and stories
  • Photography and headshots
  • Scripting for alumni events
  • Marketing and Branding

    Headshot of Shree Chauhan

    Shree Chauhan

    Editorial Assistant
    Shree manages the University Brand Review system—reviewing, editing, and approving—promotional materials for units across the college.
  • Events calendar
  • University Brand Review (UBR) requests
  • Canva
  • Communicators listserv and spreadsheet
  • Headshot of Kate Kenealy

    Kate Kenealy

    Marketing Communications Specialist
    Kate supports the college's and School of Public Policy's marketing and communications efforts.
  • Photography
  • Graduate recruitment communication
  • Headshot of Kirsten Smith

    Kirsten Smith

    Public Relations Generalist
    Kirsten carries out digital communications and marketing for the college’s various audiences.
  • Digital signs
  • Email marketing
  • Newsletters
  • Social media
  • Undergraduate newswire
  • Headshot Photo of Kathy Swidwa

    Kathy Swidwa

    Communications Strategist
    Kathy oversees marketing and branding for the college.
  • Apparel/swag
  • Branding
  • Commencement
  • Undergraduate student spotlights
  • Videos
  • Headshot of Olivia Bonsick

    Olivia Bonsick

    Olivia manages the college’s Facebook account and writes student and alumni spotlight stories for Penn State News.

    Web and Creative Services

    Headshot of Clayton Lose

    Clayton Lose

    Web Designer
  • Design
  • Accessibility
  • User experience (UX)
  • Headshot of Becka Turner

    Becka Turner

    Multimedia Specialist
    Becka collaborates with Liberal Arts units to create graphics, promotional materials, signage, and a variety of other digital and print media.
  • Canva
  • Graphic Design
  • Development

    Headshot of Anissa Ilie

    Anissa Ilie

    Lead Writer
    Anissa is the primary development communications officer for the College of the Liberal Arts.
  • Development proposals
  • Gift stories
  • Leader’s letters
  • News

    Headshot of Josh McAuliffe

    Josh McAuliffe

    Senior Writer
    Josh spotlights faculty research and accomplishments via feature stories and press releases and assists with other strategic communications.
  • Faculty accomplishments and research
  • Graduate student spotlights