Office of Strategic Communications
Brand Guide

Meet The Strat Comm Team

Directory
Headshot Photo of Bill Hessert

Bill Hessert

Senior Director of Strategic Communications
Bill oversees the planning, implementation, and evaluation of all strategic communications within the College of the Liberal Arts.
  • General communications questions/concerns
  • Penn State News releases and stories
  • Photography and headshots
  • Scripting for alumni events
  • Marketing and Branding

    Headshot Photo of Kathy Swidwa

    Kathy Swidwa

    Assistant Director of Marketing and Branding
    Kathy directs the college’s marketing and branding initiatives, encompassing strategic oversight of the college’s websites and other digital marketing, student and recent graduate storytelling, merchandise, and brand identity.
  • Apparel/merch
  • Branding
  • Commencement
  • Undergraduate student spotlights
  • Videos
  • Website content strategy
  • Headshot of Benjamin Bryan

    Benjamin Bryan

    Programmer/Analyst
    Ben develops and maintains the college's in-house WordPress environment, digital signage network, and events platform.
  • Website Development
  • Headshot of Shree Chauhan

    Shree Chauhan

    Editorial Assistant
    Shree manages the University Brand Review system—reviewing, editing, and approving—promotional materials for units across the college. She also reviews and approves events submitted to the college calendar.
  • Events calendar
  • University Brand Review (UBR) requests
  • Canva
  • Communicators listserv and spreadsheet
  • Headshot of Kate Kenealy

    Kate Kenealy

    Unit Engagement Coordinator
    Kate is the initial point of contact and works closely with the college’s academic units seeking to develop and/or enhance their marketing and communications strategies. She helps units define their marketing objectives and devise actionable plans, often in collaboration with other members of the college’s Strategic Communications team.
  • Defining marketing goals
  • Event promotion
  • Enrollment marketing
  • Headshot of Clayton Lose

    Clayton Lose

    Web Designer
  • Design
  • Accessibility
  • User experience (UX)
  • Headshot of Stacey Newell

    Stacey Newell

    Web Designer
    Stacey is a creative designer who collaborates with Liberal Arts units to enhance website design and digital/print materials. She prioritizes branding, visual aesthetic, and accessibility to ensure all designs align with unit and college values.
  • Websites
  • Visual Design and Branding
  • SharePoint
  • Headshot of Kirsten Smith

    Kirsten Smith

    Digital and Social Media Coordinator
    Kirsten carries out digital communications and marketing to help reach and engage the college’s various audiences through social media, email, digital signage, websites, and the events calendar.
  • Digital signs
  • Email marketing
  • Newsletters
  • Social media
  • Undergraduate newswire
  • Headshot of Becka Turner

    Becka Turner

    Graphic Design Specialist
    Becka collaborates with Liberal Arts units to create graphics, promotional materials, signage, and a variety of other digital and print media.
  • Canva
  • Graphic Design
  • Headshot of Andrew Wright

    Andrew Wright

    Web Designer
    Andrew manages website changes across the college's portfolio of more than 100 websites. He works closely with unit website editors, providing guidance and training on best practices.
  • Making changes to unit websites
  • Olivia Bonsick headshot

    Olivia Bonsick

    Intern
    Olivia manages the college’s Instagram account and writes student and alumni spotlight stories for Penn State News.

    Haylea Maceiko

    Intern
    Haylea manages the college’s Facebook account and writes student and alumni spotlight stories for Penn State News.

    Development

    Headshot of Anissa Ilie

    Anissa Ilie

    Lead Writer
    Anissa is the primary development communications officer for the College of the Liberal Arts.
  • Development proposals
  • Gift stories
  • Leader’s letters
  • News

    Headshot of Josh McAuliffe

    Josh McAuliffe

    Senior Writer
    Josh spotlights faculty research and accomplishments via feature stories and press releases and assists with other strategic communications.
  • Faculty accomplishments and research
  • Graduate student spotlights