Office of Strategic Communications
Brand Guide

Kathy Swidwa

Kathy Swidwa
Assistant Director of Marketing and Branding

Kathy directs the college’s marketing and branding initiatives, encompassing strategic oversight of the college’s websites and other digital marketing, student and recent graduate storytelling, merchandise, and brand identity. Additionally, she provides leadership to the Marketing and Branding Team. Kathy graduated from Penn State with a bachelor’s degree in journalism in 2013 and a master’s degree in higher education in 2016.

  • Apparel/merch
  • Branding
  • Commencement
  • Undergraduate student spotlights
  • Videos
  • Website content strategy
  • Headshot Photo of Kathy Swidwa